Our Story

It all started when Joe Roper started repairing surfboards in the early 1970s in Pacific Beach. Starting with his own DIY projects in his garage, Joe eventually started working on other people”s boards at SD Surf Shop near Crystal Pier. Recognized for his meticulous work during the mentorship phase, Joe caught his big break and graduated from apprentice to lead repairman in ’75. Looking back, he never imagined the future would hold an entire business of surfboard repairs and restorations for him, and the rest is history. 

Today, we operate with a team of 10+ incredible tenured surfboard experts who take great pride in every step of our operation. There is no board the team can’t repair from a minor ding to a full break in half or even a shark bite – we’ve seen it all.

Joe Roper’s is truly a family affair with Joe and his son Jojo at the helm. Jojo naturally took a knack for the biz from an early age. Learning the work ethic of “work hard to play harder” from pops, you can find Jojo leading operations at the shop these days when not chasing big waves around the world. Lucky enough for those of us who need boards fixed and glassed when Jojo is traveling, Joe and team are always ready to hold down the fort and cheer Jojo on from home base.

We are grateful for our community and patrons who share a heavy dose of inspiration with us on the daily. Our business has humbly grown over the years through listening to our customers, quality craftsmanship, attention to detail, first class customer service, competitive pricing and quick turnaround on your surfboard repairs.

We look forward to meeting you and checking out your boards soon!